Scotland’s people love Scotland’s nature

How we won the Scotland Loves Nature campaign

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Scotland’s people love
Scotland’s nature

Paul, Natalie, Lorraine, Joyce and Harold, Dundee
Annmarie and Claire, Cardowan Community Meadow
Jenny, Megan and Lucy, the Isle of Arran
Kenny and Clare, Dunbar
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Why we need nature targets in 60 seconds

Nature needs us

We all love Scotland’s nature. But we know the nature we rely on is struggling.

Almost half of Scotland’s species have decreased in number since the 1970s, and one in nine is at risk of extinction here.

We also know that nature, just like people, can recover. Together, we can help Scotland’s amazing wildlife and nature-rich places to thrive. 

We want to live in a Scotland where our seas and rivers are teeming with life, our native woodlands are regenerating and our fields are buzzing with pollinators – and much, much more. To reverse the decline of Scotland’s nature and to help it recover on a big scale, we need action across society.

The Scotland Loves Nature campaign calls on the Scottish government to:

  • Set legally binding nature recovery targets through a Natural Environment Act
  • Put funding in place to restore nature
  • Help communities to protect and restore their local environment.

Help make this happen by joining the campaign.

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Restoring Scotland’s nature

Scotland’s nature gives us so much, from our stunning beaches, glens and lochs to our love for the local parks, hills, woods or waterways nearest to where we live. It’s part of our identity. 

Nature is central to our health and wellbeing, enabling us to produce food and providing us with clean air and water as well as enjoyment and relaxation.

It’s also vital to tackling climate change. Healthy ecosystems give us greater resilience, including by storing carbon and protecting us from flooding.

Scotland’s nature is in trouble. But it has an amazing capacity for recovery. Across Scotland, people are working together to restore our fantastic wildlife and habitats – for example, creating new native woodlands, restoring degraded peatlands, planting seagrass and reintroducing native oysters.

Each small story of recovery shows us what people and nature can achieve together. Let’s help Scotland’s nature win big!

Take Action

Time for action

Three quarters of Scotland’s people believe there should be legal targets for nature recovery.

In January 2026 the Scottish parliament voted to pass the Natural Environment Bill into law, meaning government ministers will be required to set legally binding targets. This is a landmark moment for nature in Scotland.

With Scotland’s amazing nature under increasing threat, there can be no delay. We need strong and effective targets to help struggling wildlife, deliver healthy habitats like our iconic peatlands and native woodlands, and end the threat of extinctions. 

And we need the funding in place to ensure these targets are met. 

Together, we can set Scotland’s nature on the path to recovery, so that healthy, thriving ecosystems can support and sustain Scotland’s people for generations to come. 

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News from the campaign

Five people in a rowing boat on the sea, two of whom are holding signs reading 'Scotland Loves Nature', and some rocks and an old stone structure in the background

Scotland Loves Nature shortlisted for Scottish Charity Award 

12 May 2026

Scottish Environment LINK’s Scotland Loves Nature campaign has been named as a finalist for ‘campaign of the year’ in this year’s Scottish Charity Awards.  The awards are run annually by the Scottish Council for Voluntary Organisations (SCVO). This year’s shortlist includes 35 individuals and organisations under nine distinct categories from charities and voluntary groups across the country. Winners will be announced on 11 June 2026 in a celebratory […]
Four people standing in front of the Scottish parliament building, wearing puffin, wildcat, red squirrel and bumblebee costumes and holding signs reading 'protect our home', 'nature targets now' and 'restore nature'. The person in the bumblebee costume is jumping into the air.

How we won the Scotland Loves Nature campaign

16 February 2026

Scotland’s environment charities breathed a huge collective sigh of relief on 29 January when the Scottish parliament voted to pass the Natural Environment Bill, which will require the Scottish government to set legally binding targets to restore nature. The task is urgent, and the new law could be a game changer. It has been a long time coming.

Natural Environment Bill a ‘game changer’ say charities 

30 January 2026

Environment charities have called Scotland’s Natural Environment Bill, passed into law by the Scottish parliament yesterday (29 January), a ‘game changer’ for nature.  The bill will require the Scottish government to set legally binding targets to restore Scotland’s nature, and to meet those targets.  Scotland ranks in the lowest 15% of countries globally for the overall health of its biodiversity, and since […]
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